Privacy policy
Last updated: August 31, 2025
Our store manages this shop and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). Our store is powered by Shopify so that we can deliver the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using the Services, you acknowledge that you have read this Privacy Policy and that you understand the collection, use, and disclosure of your data as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or another individual, or that can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified data, which cannot reasonably identify you. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
- Contact information including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit/debit card numbers, bank account details, payment card information, transaction details, payment method, payment confirmations, and other payment data.
- Account information including username, password, security questions, preferences, and settings.
- Transaction information including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
- Communications with us including the information you include in your interactions with us, such as when you contact customer support.
- Device data including information about your device, browser, or network connection, IP address, and other unique identifiers.
- Usage information including details about your interactions with the Services, such as how and when you browse or navigate through them.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you when you create an account, use the Services, communicate with us, or otherwise provide your information.
- Automatically via the Services including from your device when you use our products or Services, or visit our websites, and through cookies or similar technologies.
- From service providers including those we engage to provide technology or services on our behalf.
- From partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
- Provide, customize, and improve the Services – including fulfilling orders, processing payments, handling returns and exchanges, creating and managing your account, personalizing recommendations, and delivering a tailored shopping experience.
- Marketing and advertising – sending promotional emails, SMS, or mail; displaying online ads based on your prior purchases, items in your cart, or browsing activities.
- Security and fraud prevention – verifying your account, detecting and addressing suspicious or illegal activities, maintaining a safe payment and shopping environment, and protecting our Services.
- Communicating with you – providing customer support, responding to inquiries, and maintaining our relationship with you.
- Legal compliance – meeting obligations under applicable laws, responding to lawful requests from authorities, participating in legal proceedings, and enforcing our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may share your personal information with third parties for legitimate purposes consistent with this Privacy Policy. These may include:
- With Shopify, vendors, and service providers performing services on our behalf (e.g., IT management, payment processing, analytics, customer support, fulfillment, shipping).
- With business and marketing partners to provide marketing services and advertising (including targeted ads based on your online activity across merchants and websites).
- With your consent or instructions, for example when you use social media integrations or request us to ship products.
- With our affiliates or corporate group.
- In connection with a business transaction (e.g., merger, acquisition, bankruptcy) or to comply with legal obligations, enforce policies, or protect our rights and the rights of others.
Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information about your use of the Services in order to deliver and improve them. Information you provide may be transferred to Shopify and to third parties in other countries. Shopify may also use information about your interactions with our store together with other merchants to provide enhanced services. In these cases, Shopify is responsible for processing your personal information, including responding to your data rights requests.
For more details, please review Shopify’s Privacy Policy.
Third-Party Websites and Links
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or content of such sites. Information you share on social media or other public platforms may be visible to other users without limitation.
Children’s Data
The Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided personal information to us, please contact us to request deletion.
Security and Retention
No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may not be secure in transit. We recommend avoiding insecure channels for sensitive data.
We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce agreements.
Your Rights and Choices
Depending on where you reside, you may have the following rights with respect to your personal information (subject to limitations under applicable law):
- Right to access/know
- Right to deletion
- Right to correction
- Right to data portability
- Right to manage communication preferences
If you live in the UK or EEA, you may also have the right to:
- Object to or restrict processing
- Withdraw consent (where processing is based on consent)
You may exercise these rights via the Services or by contacting us (see below). For data processed by Shopify, please refer to Shopify’s Privacy Portal.
Complaints
If you have complaints about how we process your personal information, please contact us. Depending on where you reside, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside of your country of residence. For transfers from the EEA/UK, we rely on recognized safeguards such as the European Commission’s Standard Contractual Clauses or UK-approved equivalents.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in practices or for operational, legal, or regulatory reasons. We will post the updated policy on this site and update the “Last Updated” date accordingly.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us at:
Email: support@oraguard.com
Address: Mechelse steenweg 5, 2220 Heist-op-den-Berg, Belgium
For purposes of applicable data protection law, we are the data controller of your personal information.